Maclaine Communications

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How

Success has to be planned and the best mix of tools is chosen to achieve your organisation’s objectives. Most campaigns will start from sound research and detailed strategy development.

 

Stakeholders are identified and messages honed to make sure they are heard, understood and acted upon.

 

But it is not just the selection of tools which is important but how these are used. This determines the success of the campaign and its translation into success for your organisation.

 

And to make sure your communication stays on target, the campaigns are measured and evaluated so you know you're on track.

Research, market studies and analyses

Internal/external communication audits

Market positioning

Issues management

Crisis management

Corporate social responsibility

Strategy development

Stakeholder engagement

Environmental communication

Environmental reports

Political lobby programmes

Community relations

Customer relations

Public awareness/educational programmes

Employee communication

Media relations

New media

Literature and newsletters

Speech-writing, conferences and seminars

Event management

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