strategic communications consultancy

Maclaine Communications

  • The Value Proposition

    If you're a CIPR member I hope you've read my statements about why I'm standing for Council. If not, here they are on the Open List and as CIPR International representative on the Sectoral Group List.

    I have served on Council for two years and was lucky enough to have also been elected to the Board this year. I don't feel remotely ready to leave! And this is why.

    In brief

    I want to concentrate on bringing value to your membership, wherever you are. Whether you are in Aberdeen or Abuja, London or Lausanne, Walsall or Warsaw, your CIPR membership must bring value.

    Increasing recognition of CIPR members' value to business: if employers and clients understand the work of the CIPR they will value the membership. I will help explain the many ways in which we help business develop.

    Increasing the value to your employer or client by developing your full professional potential through skills training of the highest standard, relevant to you.

    Promoting measurement as an essential component of good PR practice so value can be assessed accurately.

    Increasing value through international partnerships: the CIPR is enormously respected worldwide but it does not exist in isolation. Partnerships with other professional organisations, wherever they are, enrich our experiences and broaden our professional understanding. I will continue to seek these out and encourage them.

    Increasing the value of your professional network by helping you make contact with those whom you value and who can help you develop and learn.

    Establishing PR as a force for good through the Professional Practices Committee and forging ahead with this agenda so that ethics remain an essential, valuable core of our offering.

    These thoughts motivate me in my working life. I hope they resonate with you. If elected I will continue to work with my Council colleagues to make these things happen.

    Please vote for me!


logo - continuation for web

You are viewing the text version of this site.

To view the full version please install the Adobe Flash Player and ensure your web browser has JavaScript enabled.

Need help? check the requirements page.

Get Flash Player